Tiz in Action

Welcome to Tiz In Action – the place where I share my real-talk, and show you how I make marketing happen.

This is where you get to see me in my element: chatting and sharing across videos and interviews. Buckle up, because it’s not your usual marketing fluff. You’ll see what gets me fired up and how I do things my way.

Understanding your customers and making them the centre of everything

In this video, I talk about the power of understanding your ideal customer through an empathy map—because let’s be honest, when you really know what’s going on in their heads, that’s when you can hit the sweet spot with your marketing. I also explain why I love the Flywheel model in marketing. When your customer is at the centre of everything you do, things just flow.

Simple ways to help define your marketing message

There are some simple yet powerful exercises to help define your marketing message. It’s all about getting clear on what your business stands for—and what it doesn’t. It’s a fun, practical way to create content that really speaks to your audience.

Your marketing “message” is not about what you do.

I love to challenge business owners to think beyond just their product or service and dig into what truly makes their brand stand out. It’s not about being the only one in your industry—because let’s be real, there’s always someone else doing something similar. It’s about how you differentiate yourself by connecting with your customers on a deeper level. It’s all about shaping the feeling people get when they engage with your business.

D&M with Mia and Tiz

In this video, Mia and I discuss the crucial link between sales and marketing and share insights from a recent workshop, where we brought together a diverse group of businesses to explore the art of crafting the right message, and how to connect with customers in a more human, authentic way. From tackling the uncomfortable topic of sales (yep, we know it’s often misunderstood) to highlighting how marketing needs a solid foundation, we emphasise that sales and marketing should be more about creating trust and relationships, not just closing deals.

D&M with Mia and Tiz

So, Sheila from SWR FM invited me for a fun chat about my journey, and she asked me to pick 5 songs that really give me power or just mean something to me. And let me tell you, the playlist is a mix of vibe, nostalgia, and a little attitude. Here’s the rundown of the tracks we rolled with during the interview:

- Do Your Thing – Basement Jaxx
- Volare – Dean Martin
- Bring It All Back – S Club 7
- Blow Me (One Last Kiss) – P!nk
- I Can See Clearly Now – Johnny Nash

We talked about business, life, and how my outside experiences shape the way I work. A bit of a rollercoaster, really, with these tunes leading the way!