How we can help
Marketing Makeover Workbook
FREE
Suitable for: Those that are wondering why what they are doing (or have done) doesn’t feel like is working.
Sorry, there’s no secret formula. There are no marketing experts with a quick fix or a magic wand to wave that will bring you dream customers. I wish it was that simple.
You have to DO THE WORK.
What you NEED is to spend the time – to really know your business, your audience and your offering. But imagine what money (and time) you could save down the track if you do that work now.
This workbook will take you through a DIY process of doing the research you need BEFORE you part with your cash.
Brand Personality Quiz
US$39
Suitable for: Anyone wanting to know why their marketing is off the mark.
Are you genuinely acquainted with your brand personality? Do you know how to reach your ideal customer? Do you understand what message your online presence is really sending? Perception is everything. So, how are you perceived?
If you’re not quite sure – or thought you were, but have since been proved wrong – our quiz is for you. It’s cheap (come on, US$39!), cheerful (yes, it’s fun) and extremely effective in identifying the optimum ways to market to your optimum customer base.
The brand personality quiz helps you understand more about your brand in terms of values and appeal; what message and tone will deliver the best results; what you really want your customers to know about you; and whether you have a ‘brand personality’ that you actually like!
After all, if you don’t like it, it’s not likely anyone else will either…
DIY Marketing Makeover
$3,500 +GST
Suitable for: businesses with less than five staff and limited budget
You may have tried plenty of marketing tricks already, but none have really worked. They’ve just burned your money, leaving you fed up with empty promises.
Time for something new. We will meet once a week, for six weeks, to assess, research and plan a new marketing strategy to get you better results. At each session, we map out your research for the week, to be reviewed at the next meeting. Progress will be tracked and developed in an online Marketing Makeover workbook.
Defining your brand personality is an integral part of the process. Once you know the ins and outs of your brand’s real character – your foundation, if you like – you can start to build an intensively researched marketing plan that really speaks to your core audience.
By the end of the makeover program, we will identify the marketing platforms offering the best potential results. You can then brief your marketing suppliers, allowing them to create the optimum content for your audience.
Marketing Audit
$1,000
Suitable for: businesses keen to assess current marketing activity (companies with reasonable marketing budgets, but no in-house manager)
Let’s face it, you’ve had so many marketing dabbles – in so many pies – you’ve lost track of how much you’re spending, and what you’re spending it on.
Let us take a deep dive into your marketing spend, providing a thorough audit of all your business marketing activities. This inventory of current marketing assets includes frequency of social posts, engagement figures and number of monthly visits to your website.
You will receive a detailed and objective report of activity over the last six to twelve months, along with recommendations to stop, review or continue specified activities.
You will also learn how to identify the unique personality of your business brand, which serves as the foundation for any future marketing strategy.
The cost of the audit will be deducted if you purchase our Marketing Strategy or Monthly Marketing Management services.
Marketing Strategy
$10,000
Suitable for: established businesses with more than five staff and high levels of frustration (ie current marketing activities are leaking money with no clear results)
Fed up with firing on too many fronts, with too little reward? Time to wheel in the big guns. This comprehensive package will explore – in detail – what you’re currently doing, what you should be doing and the best way to roll out a marketing strategy with maximum impact.
What’s included:
- Review of brand, point of difference and marketing activity (as a starting point, not necessarily to change anything).
- Identification of business brand personality.
- Audit and review of your competition, assessing what you’re up against.
- Feedback from clients, to determine what they really want.
- Industry review, both nationally and globally.
- Your marketing audience/client type.
- What works and what doesn’t.
- How to optimise existing resources.
- Who can help you achieve your marketing goals.
On completion, you receive:
- Marketing timeline and more clearly defined budget.
- Budget priorities, accounting for current assets/resources.
- List of service providers to help activate your plan.
- Data for briefing suppliers on expectations and measuring success.
Monthly Marketing Management
Request a quote
Suitable for: businesses wanting a marketing manager on the team
Would life be easier with an outsourced marketing manager on hand, someone accountable for overseeing every aspect of marketing for your organisation?
With us in your corner, anything is possible. On a monthly basis, we will:
- Execute the marketing strategy.
- Oversee strategy implementation.
- Track the marketing budget.
- Monitor and guide daily activities of marketing providers.
- Review ongoing changes to market, consumer trends and competitor activities, adjusting plan accordingly.
- Manage and measure marketing campaign costs.
- Report on effectiveness of marketing campaigns.
- Identify new business opportunities.
- Conduct market research studies.
- Negotiate with media agencies and marketing providers.
Brand Personality Quiz
US$39
Suitable for: Anyone wanting to know why their marketing is off the mark.
Are you genuinely acquainted with your brand personality? Do you know how to reach your ideal customer? Do you understand what message your online presence is really sending? Perception is everything. So, how are you perceived?
If you’re not quite sure – or thought you were, but have since been proved wrong – our quiz is for you. It’s cheap (come on, US$39!), cheerful (yes, it’s fun) and extremely effective in identifying the optimum ways to market to your optimum customer base.
The brand personality quiz helps you understand more about your brand in terms of values and appeal; what message and tone will deliver the best results; what you really want your customers to know about you; and whether you have a ‘brand personality’ that you actually like!
After all, if you don’t like it, it’s not likely anyone else will either…
Testimonials
Simply fantastic! Tiz has been invaluable in assisting me in the early stages of my new business marketing plan and she has given me great advice and ideas for marketing my products in the right environment. For anyone looking to add some business magic and do a marketing makeover, I highly recommend getting in touch with Tiz!
Brunilda – Brunilda Collection
Tiz is my marketing guardian angel. She is attentive, resourceful and has a fresh knack of fine tuning your business identity. I was overwhelmed and didn’t know where to start or what to do until I did the marketing course through Amongst. It’s great to know that I can rely on her to guide me even after the course – we now have this relationship and understanding and friendship.
Eloise – Ace Body Corporate Management
I worked with Tiz when she mentored me in the Inner West Women in Business Program. She was a wonderful mentor and brought with her a great enthusiasm for my business and helping me with a marketing program. Her marketing knowledge was excellent and was always there to help with any issues and answer any questions I had. I would not hesitate to work with Tiz again.
Suzanne – Village Wholefoods
Tiz has a clever way of looking at your business and working with you to discover ways that help you to stand out and better market your business, ones that actually suit your business. It’s nothing like the typical one-size-fits-all approach that you see so often. If you want someone who looks at the overall picture, not just one aspect of marketing, you’ve found your marketing expert!
Rhiannon – RH Photography