Case studies
Case studies
Curious to see how I work my magic?
Check out these case studies to get a sneak peek at the strategies I’ve used to help businesses break through the noise, connect with their communities, and grow. Each one’s packed with real stories, results, and a little bit of fun—so you’ll get a better sense of how I can help your brand kick ass and stand out. Go on, have a look!
Strategic Partners Xcelerated
Okay, let’s talk strategy for small businesses with limited marketing budgets. I know it can be tough, but there’s a way to do it smartly without draining your wallet. That’s where the SPX campaign comes in. The idea behind this program is simple: small businesses, working together, pooling resources, and creating a campaign where everyone benefits. These businesses aren’t competing—they share the same target audience but can collaborate in a way that maximises their impact. So, when a group of six trade businesses came to me looking to expand their reach, connect with new leads, and really make their marketing dollars work for them, I was all in.
Team Sydney
Let’s talk about how Team Sydney, a not-for-profit association that champions diversity in sport, came to me with a challenge. Their membership was dipping, and they were struggling to reconnect with their community and re-energise their involvement in the Sydney Mardi Gras. So, they reached out, hoping I could help them redefine their mission and boost their presence—especially when it came to Mardi Gras. Our goal was simple: revitalise Team Sydney’s connection with both their existing community and new sponsors, all while making a real impact during Mardi Gras.
Southern Cross Funeral Directors
Ever wonder how a funeral business can turn ad hoc marketing into a strategy that truly connects with its community? Meet Southern Cross Funerals, a family-owned business that was frustrated by their marketing spend not bringing in new customers. MD Matthew Kwoka wanted to break the silence around death and start meaningful conversations but wasn’t sure how to go about it. Together, we created a marketing strategy that not only helped them reach more people, but reframed the conversation around death.
Mermed
Let’s dive into the story of Mermed Australia, a family-owned labelling firm that had some serious potential, but was struggling to make its mark online. When Alan Mercieca took the reins in 2018, Mermed had no SEO, no social media, and no real marketing strategy. Fast forward to their 30th anniversary, and Mermed became a brand with stronger visibility, higher customer engagement, and increased sales. In this case study, we’ll walk you through the challenges they faced, the goals we set, and the impressive results we achieved.
Cobden and Hayson
When Cobden & Hayson Surry Hills opened their doors, they didn’t just want to be another real estate office—they wanted to make a real impact. They came to me because they needed help raising their profile in the community, and reconnecting with their team. So, I rolled up our sleeves and crafted a 6-month marketing campaign that not only got them noticed by locals but also helped them build strong connections with the business community. From getting involved in Mardi Gras to co-hosting an investor lunch, we made sure C&H wasn’t just another face in the crowd, but a brand people wanted to engage with.