I'm amongst the action.

In my world, marketing plans aren’t pieced together with duct tape and wishful thinking. They’re built on solid research, deep dives into your industry, and smart collaboration with people who know their stuff – you.

But let’s be honest: most marketing plans out there are as holey as a slice of Swiss cheese. You know the ones… a random idea here, a spray of hope there, and then, surprise! Your marketing budget’s gone, with no sign of those dream customers. It’s frustrating, right?

Here’s the deal—scattered marketing efforts rarely hit the mark. You need a plan that actually works. One that’s tight, targeted and gets results you can see.

I love working with businesses that value long-term, sustainable growth, not quick fixes. Whether that’s one-on-one, or through the Marketing Makeover Program and other small business initiatives I run in partnership with local councils around Australia.

It’s not just about the plan; it’s about giving you the confidence to know your marketing dollars are well-spent. I’ll help you cut through the noise, make sense of your audience, and put your dollars where they matter most. You’ll be making informed decisions with your eyes wide open.

I’m here to help you stay grounded and get real about what’s achievable. No pie-in-the-sky promises – just a clear-eyed focus that respects your budget and gets the most out of every marketing dollar.

I believe high-impact marketing is all about teamwork. Whether I’m consulting from the sidelines or rolling up my sleeves and working directly with your crew, my goal is to get to the root of the issue.

Fair warning—I’m going to tell it like it is. No sugarcoating here. Yes, it might sting a little when I point out those hard truths (you’ll thank me later), but the upside? We get to fix the actual problem, not just treat the symptoms.

I’ve sat in front of business owners in council programs, community workshops, and on stages, not just one-on-one client work. The “no fluff, tell it straight” approach works just as well in a room packed to the back wall as it does across a desk.

I’m also the Chief Community Officer with ESBWA (Entrepreneurial & Small Business Women Australia), and a regular speaker at events like the Inner West Council Talk Series.

And if you’d rather read than book a call, I’m the author of The Little Book of No BS Marketing. It’s a series of short, illustrated marketing stories for small business owners who are done with advice that sounds smart and does nothing.

As an independent marketer, I don’t push products for a kickback. I don’t believe in smoke and mirrors. What I do believe in is keeping the dodgy dealers out and your team in line with your vision. I’m in your corner.