1. Random acts of marketing

A smidgeon here, a dabble there – a scattergun approach can be toxic to your profits. Yet so many businesses continue to spend money on totally random marketing activities – an unbalanced blend of Facebook ads, Google ads, Social media, content and sponsorships – with no clear plan or policy to follow, and no-one accountable for the process.

2. Sales-marketing mash (or hash)

While sales and marketing are distinct departments, too often they are thrown into a blender. This creates a hotchpotch of activities which are sure to fail. You might as well throw your money in the blender too, and watch it disappear. Marketing should bring customers into your business, so sales can nail them. Blurring the lines won’t cut it, neither will activities with no due process or strategy.

3. Digital overdose

Digital marketing is the thing these days, for sure. We live and breathe in a world dominated by net-connected gadgets and devices. Yet many companies brew elaborate online marketing cocktails, forgetting the importance of the human touch. People will always seek connection, in business as in life. That’s why PR, alliance partners and business networking are a vital part of the marketing mix.

4. The results that got away

Life’s a – well, you know. You go to the best provider (the guy in the unit next door recommended them). You try all the ads and press a lot of buttons. Time goes by and it’s time to measure your success – or otherwise. But how? You haven’t tracked your figures or built them into a manageable assessment framework. It’s all been hit and miss (more miss than hit, apparently). Oh dear.

If you haven’t made these mistakes yet – but you’re balanced on the brink – call now so we can head them off at the pass. And if you have . . . that’s okay. Let’s discuss a remedy and forge a more productive marketing path for your business to follow.