Marketing is About Earning the Right to Sell to Your Customers

Just the other day I happened to wake up early. That is unusual for an engineering student. After a long time I could witness the sunrise. I could feel the sun rays falling on my…


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Marketing Traps Small Business Fall Into

Many years ago, I worked for my parents who own a video production company. Because it is a family business, you inevitably end up wearing many hats and being the czar of many…


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